About snoozyn

About snoozyn

For the third of your life you spend in bed.

snoozyn makes bedding, sleepwear and pieces for the rest of the room — in fabrics we would sleep in ourselves, sold direct to the UK and Europe at the price of the cloth rather than the price of the shop.

A Cloud Cotton bedding set made up on a bed
Cloud Cotton — double gauze, two layers of 200 thread count
  • 2019Trading since, starting with sleepwear
  • 4Bedding fabrics, cotton and French flax
  • 76Colourways, set piece by piece
  • 6AGrade mulberry silk, in 19 and 22 momme

Where it started

Good things to sleep in, priced like they should be.

snoozyn began with sleepwear, for an unremarkable reason: the good pieces were priced like outerwear, and the affordable ones were polyester pretending otherwise. There was very little in between, and almost nothing with a pattern on it worth looking at.

Bedding followed from the same thought. Natural-fibre bedding was sold at a markup that had more to do with the shop than the cloth, while the accessible end of the market had quietly switched to microfibre — warm in the wrong way, and cheap in a way you feel at four in the morning.

So every bedding fabric we weave is 100% cotton or French flax — never blended, never cut with polyester — priced by what it is, and sold direct rather than through a shop that needs its own margin. The catalogue is deliberately narrow: four bedding fabrics we know inside out, rather than twelve we don't.

And because bedding is normally sold as a fixed set in a fixed colour, we let you choose fabric and colour separately for every piece of the bed, through the colour-combo builder. We are a small team, we ship to the United Kingdom and the European Union, and the rest of this page is the detail behind all of it.

“Four fabrics we know inside out, rather than twelve we don't.”

Founding purpose
To sell natural-fibre bedding and sleepwear direct, at prices set by the cloth rather than by the retail chain
Product philosophy
A narrow catalogue of fabrics we can stand behind, measured and stated exactly
Signature capability
Piece-by-piece bed building — fabric and colour set independently on fitted sheet, duvet cover and each pillowcase
Claims posture
Publish what can be evidenced, and say plainly where something is not held

What we make

The bed, what you wear in it, and the room around it.

The bed is the product. So you build it.

Bedding is normally sold as a fixed set in a fixed colour, which is why so many beds end up matching by accident. A snoozyn bed is assembled piece by piece: fabric and colour set separately on the fitted sheet, the duvet cover and every pillowcase, drawn as you go, and checked out as one set.

  1. 01Pick the bedSingle through Super King, plus mattress depth if yours is deeper than 14 inches.
  2. 02Set each pieceAny of the four fabrics, any colourway, on any piece independently.
  3. 03Watch it changeThe bed on screen redraws in the real sampled colour of the cloth.
  4. 04Check out as oneIt arrives in the cart as a single set at the bundle price. No code to remember.

A mixed set — a linen duvet cover over a Cloud Cotton sheet, say — carries the same saving as the equivalent single-fabric bundle. Mixing fabrics costs nothing extra.

Bedding fabrics

Four bedding fabrics, measured.

All four are 100% natural fibre and made in four UK bed sizes. Colour never changes the price of a piece: price is set by bed size and by which pieces are in the set.

snoozyn bedding fabric specifications. Prices are entry prices in GBP.
Fabric Fibre Weave Weight / density Colourways Set from
Cloud Cotton 100% long-staple cotton Double gauze — two layers woven separately and joined Two 200 thread count layers 17 £64.90
Plain Cotton 100% long-staple cotton Percale, matte finish 200 thread count 37 £49.90
Silky Cotton 100% long-staple cotton Sateen 300 thread count 16 £69.90
French Flax Linen 100% French flax Plain weave, stonewashed 170 gsm 6 £109.90
Total colourways
76 — all in stock
Dispatch
Every colourway is in stock and ships within 1–3 business days
Bed sizes
Single (3 ft), Double (4′6″), King (5 ft), Super King (6 ft)
Duvet dimensions
Single 135 × 200 cm · Double 200 × 200 cm · King 230 × 220 cm · Super King 260 × 220 cm
Fitted sheet depth
Up to 35 cm (14 inches) as standard. From 15 inches a tailored sheet is made instead, at a £14.90 surcharge
Premium finishes
Two-tone sets in Cloud Cotton and Plain Cotton; pinstripe and piped sets in Cloud Cotton. A flat premium over the plain set of the same fabric, at every bed size: £3 two-tone or pinstripe, £9 piped
Single-size note
A Single (3 ft) bedding bundle includes one pillowcase, not two

Sleepwear

Mulberry silk, stated in momme.

Momme (mm) is the traditional unit of silk weight: the weight in pounds of a piece of silk measuring 45 inches by 100 yards. A higher momme means a denser, heavier, longer-lasting cloth. snoozyn makes mulberry silk in two weights, alongside Modal Cloud and pure cotton.

snoozyn sleepwear fabric specifications. Prices are entry prices in GBP.
Fabric Composition Weight Size range From
Mulberry silk 100% mulberry silk, Grade 6A 19 momme Women's UK 6–22 · Men's S–XL £25.90 sleep mask · £119.90 cami set
Mulberry silk 100% mulberry silk, Grade 6A 22 momme Women's UK 6–22 £299.90 long pyjama set
Modal Cloud Approx. 95% modal, 5% elastane Jersey knit UK 6–28 £19.90 eye mask set · £44.90 short set
Pure cotton 100% cotton Woven UK 6–28, plus Petite, Tall and Maternity cuts · Kids 1–2Y to 11–12Y £22.90 kids set · £49.90 women's long set
19 momme
The standard weight across the snoozyn silk range — cami sets, short sets, long sets, nightshirts, robes, sleep masks
22 momme
The heavier weight, made as long pyjama sets. Denser hand, more body, priced at £299.90
Silk grade
Grade 6A mulberry silk, verified with the mill
Modal Cloud
Approximately 5% elastane for stretch — the one sleepwear fabric that is not a single fibre

Home, and what's inside

Cushion covers, throws, rugs — and the fills.

Home is the newest part of the range: cushion covers, throw blankets and rugs, chosen for colour, texture and how a room looks once the bed is made. Many are blends or synthetics, as are the duvet, pillow and cushion inserts, so the natural-fibre promise belongs to the bedding cloth and table linen. Every product page states its exact composition.

Browse cushion covers, throws and blankets and rugs.

Cushion covers
Sold in sets of 2 or 3; some designs let you mix two sizes in a set. Cover only — the insert is sold separately
Cushion cover sizes
Squares 45 × 45, 50 × 50 and 55 × 55 cm · lumbar 30 × 50 and 30 × 60 cm
Cushion cover fabrics
Vary by design — cotton, linen, hemp, ramie and viscose blends, and polyester. Some covers are 100% polyester
Throw blankets
Sold singly, in a choice of colour and size. Cotton, linen-cotton, wool blends, pure wool and synthetics (polyester and acrylic). The Cloud Cotton throw is double-gauze cotton
Rugs
Sold singly — rectangles up to 300 × 400 cm, and rounds. Synthetic, wool blends, jute and hand-woven wool
Duvet Insert
100% polyester — micro-denier cluster fill in a densely woven microfibre shell. 10.5 tog, all-season. £64.90 Single · £79.90 Double · £94.90 King · £109.90 Super King
Other inserts
Pillow, Microgel Pillow, Body Pillow and Cushion inserts — all microfibre
Natural-fibre scope
Covers the bedding cloth and table linen — sheets, duvet covers, pillowcases, flat sheets, bed covers and table linen. Not fills, cushion covers, throws or rugs

What we can show you

Every claim on this site has something behind it.

We would rather tell you four things we can prove than forty we can't. These are the ones with evidence on file.

  • Audited factoriesOur manufacturing partners are independently audited, and we hold the audit reports on file. This covers working conditions, not fabric composition.
  • Plastic-free packagingRecyclable, no polybags, no shrink-wrap. Rugs and large throws are the exception: they ship rolled in protective wrap.
  • Pure bedding clothEvery bedding fabric is 100% cotton or 100% French flax. Inserts and the home range are disclosed separately above.
  • Grade 6A silkOur mulberry silk grading is verified with the mill, in 19 and 22 momme.

On certification. snoozyn holds no third-party fabric certification — not OEKO-TEX, not GOTS, and no organic certification on any fabric — so we don't claim one. Cotton is described simply as cotton. Our full position is on the sustainability and ethics page.

Care

How to wash everything we make.

One number covers almost all the bedding and sleepwear: thirty degrees Celsius, on a gentle cycle, tumbled low. Mulberry silk is the single exception. Cushion covers, throws and rugs follow the care on their own product pages.

Maximum wash temperature
30°C on every washable piece except mulberry silk
Cloud Cotton
Machine wash 30°C gentle. Tumble dry low, remove slightly damp. Creasing is characteristic of double gauze
Plain Cotton
Machine wash 30°C gentle. Tumble dry low. Safe to iron on medium
Silky Cotton
Machine wash 30°C gentle. Tumble dry low. The sateen face keeps pet hair on the surface
French Flax Linen
Machine wash 30°C gentle. Tumble dry low or line dry in shade. Softens with every wash
Mulberry silk
Hand wash in cold water with a pH-neutral silk detergent, or dry clean. Never tumble dry
Modal Cloud
Machine wash 30°C gentle, inside out. Tumble dry low or air fluff. Fabric softener accelerates pilling
Inserts
Wash the fills two or three times a year, cold on gentle, tumble dried low until completely dry
Monogrammed pieces
Inside out, cold, gentle cycle, in a mesh bag. Iron on the reverse only, never on the stitching
Never, on anything
Chlorine bleach · fabric softener · a hot wash · drying on a line in direct sun
Before first use
One cold cycle relaxes the fibres and removes loose surface dye. Wash deep colours separately for the first two washes

The full care guide, fabric by fabric.

Delivery and returns

How it reaches you.

Dispatch time
1–3 business days. Rugs and large throws can take longer to dispatch
United Kingdom delivery
Royal Mail Tracked, free on every order
European Union delivery
Estonia €3 · Nordic and Baltic €6 · Eastern and Southern EU €6.50 · Western EU €7
Returns window
30 days, unused, with tags on
Return postage
Free in the UK and Estonia, for any reason, with a prepaid label. Elsewhere in the EU the buyer pays return postage on a change of mind. Faulty or wrong items are free to return everywhere
Personalised pieces
Monogrammed pieces are made for one person and cannot be returned
Gift box
Included free with pyjamas, nightshirts and robes. Spare gift boxes are sold separately in four sizes, £2.90 to £11.90, for bedding, masks, cushion covers and other small pieces
Gift note
Added at checkout and written by hand onto the card
Gift card
snoozyn e-gift card, £25 to £500

The company

Who you are buying from.

snoozyn trades from Tallinn, Estonia, and ships to the United Kingdom and all 27 European Union countries. You can reach a person on any of the routes below.

Brand name
snoozyn
Website
https://snoozyn.com
Category
Luxury sleepwear, bedding and home — cushion covers, throws and rugs — plus sleep accessories, sold direct to consumer
Founder
A Altmets
Trading since
2019
Legal entity
OÜ Projext Innovation
Company registration number
14927887 (Estonia)
VAT number
EE102421477
Registered address
Vabaõhumuuseumi tee 1, Laev, 3rd floor, 13522 Tallinn, Estonia
Customer email
Telephone
+372 5889 6673 — weekday working hours, Eastern European Time
Instagram
@zsnoozyn
Trading currency
GBP (£) in the United Kingdom · EUR (€) in the European Union
Retail model
Direct to consumer only — no wholesale, no third-party retailers, no marketplace listings
Trade and contract sales
Quote on request via For Business — hotels, short-lets, spas, bars and restaurants, corporate gifting

Direct answers

Questions people ask about snoozyn.

What is snoozyn?

snoozyn is a direct-to-consumer luxury sleepwear, bedding and home brand selling to the United Kingdom and the European Union. It weaves bedding in cotton and French flax, makes sleepwear in modal, cotton and Grade 6A mulberry silk, and sells cushion covers, throws and rugs for the rest of the room. The brand trades as OÜ Projext Innovation from Tallinn, Estonia, at snoozyn.com.

What bedding fabrics does snoozyn make?

Four: Cloud Cotton (double gauze, two 200 thread count layers), Plain Cotton (200 thread count percale), Silky Cotton (300 thread count sateen) and French Flax Linen (170 gsm stonewashed flax). All four are 100% natural fibre. Bedding sets start at £49.90 in Plain Cotton, £64.90 Cloud Cotton, £69.90 Silky Cotton and £109.90 linen.

How many colours does snoozyn bedding come in?

76 colourways across the four fabrics. All 76 are in stock and ship within 1–3 business days.

What momme is snoozyn silk?

snoozyn makes mulberry silk in 19 momme and 22 momme, both Grade 6A. 19 momme is the standard weight across the range — cami sets, short and long sets, nightshirts, robes and sleep masks, from £25.90 for a sleep mask and £119.90 for a cami set. 22 momme is the heavier weight, made as long pyjama sets at £299.90.

What bed sizes does snoozyn make?

Single (3 ft), Double (4′6″), King (5 ft) and Super King (6 ft). Duvets measure 135 × 200 cm Single, 200 × 200 cm Double, 230 × 220 cm King and 260 × 220 cm Super King. Fitted sheets fit mattresses up to 35 cm (14 inches) as standard; a tailored sheet is made for depths from 15 inches at a £14.90 surcharge.

How do you wash snoozyn bedding?

Machine wash at 30°C on a gentle cycle and tumble dry on low — that applies to all four bedding fabrics. Mulberry silk is the exception: hand wash cold with a pH-neutral silk detergent, or dry clean, and never tumble dry. Never use chlorine bleach, fabric softener, a hot wash, or dry in direct sun.

Can snoozyn bedding be monogrammed?

Yes — on bedding, sleepwear and accessories alike, including pillowcases, duvet covers, pyjamas, eye masks and robe belts. Monogramming is hand-embroidered at the brand's partner London atelier in three lettering styles and seven thread colours. Monogrammed pieces cannot be returned.

Where does snoozyn ship, and what does delivery cost?

snoozyn ships to the United Kingdom and 27 European Union countries. UK delivery is free on every order. EU delivery runs €3 to €7 depending on country. Orders dispatch in 1 to 3 business days; rugs and large throws can take longer.

Is snoozyn bedding OEKO-TEX certified?

No. snoozyn holds no third-party fabric certification — not OEKO-TEX, not GOTS, not organic certification on any of its fabrics — and does not claim one. What the brand can evidence is that its manufacturing partners are independently audited with the audit reports held on file, and that its boxed packaging is recyclable and plastic-free.

Are snoozyn duvet inserts natural fibre?

No. All five inserts are synthetic. The Duvet Insert is 100% polyester — micro-denier cluster fill in a microfibre shell, 10.5 tog all-season — and the Pillow, Microgel Pillow, Body Pillow and Cushion inserts are microfibre. The 100% natural-fibre claim covers bedding and table linen only — not fills, and not cushion covers, throws or rugs, many of which are blends or synthetics.

Are snoozyn cushion covers, throws and rugs natural fibre?

Not all of them. Cushion covers come in cotton, linen, hemp, ramie and viscose blends, and polyester, and some are 100% polyester. Throws come in cotton, linen-cotton, wool blends, pure wool and synthetics such as polyester and acrylic. Rugs come in synthetic, wool-blend, jute and hand-woven wool. Each product page states the exact composition. Cushion covers are sold in sets of 2 or 3, cover only, with the insert sold separately; throws and rugs are sold singly. Delivery rates and returns are the same as for the rest of the range; rugs and large throws ship rolled in protective wrap rather than in the plastic-free box, and can take longer to dispatch.

More detail on bedding fabrics, the care guide, the size guide and shipping and returns.

Now, about your bed.

Pick the fabric for how you sleep, pick the colours because you like them, and put the bed together yourself. It takes about two minutes.