Sustainability & Ethics
"Sustainable" is doing a lot of work in fashion copy at the moment, and most of it is unearned. So rather than tell you our sleepwear will save the planet, this page sets out what we actually make things from, how they are made, how we pack them — and, at the bottom, the things we have not solved yet.
The principle: fewer things, kept longer
The single most effective thing anyone can do to reduce the footprint of their clothing is to keep each piece in use for longer. Not the fibre. Not the packaging. The number of nights a set is worn before it is thrown away.
That is why everything here is built around longevity rather than novelty: fabrics chosen so they still fit and look right after the fortieth wash, a size range wide enough that people get something they will actually wear, and care guidance that stops you shortening the life of your own bedding by accident. We would rather sell you two sets you keep for five years than six you replace every season.
What we make things from
Modal Cloud
A cellulose fibre spun from beech pulp. Beech is fast-growing and needs dramatically less irrigation than cotton, which is one of the thirstiest crops in agriculture.
Modal is semi-synthetic: the pulp is dissolved and re-spun. That word matters, and we would rather use it than let "plant-based" do the talking.
Pure cotton
100% cotton, with nothing blended into it — across our cotton sleepwear and the whole kids' range. It takes a warm wash, it breathes, and it survives the nightly cycle children's pyjamas actually get.
What we cannot tell you is how it was farmed. We hold no organic certification and we do not describe our cotton as organic. Cotton is also thirsty however it is grown, and nothing about the way we buy it changes that.
Mulberry silk
19 and 22 momme mulberry silk — a natural protein fibre, and among the most durable things we sell. A silk set treated properly outlives most of a wardrobe.
Bedding fibres
Our bedding is made in 100% cotton — plain, cloud and silky weaves — and 100% French flax linen, stonewashed at 170 GSM.
Linen is the standout here: flax needs little irrigation and few inputs to grow, and linen bedding genuinely improves with age rather than degrading. Full specifications are on the bedding fabrics page.
The inserts are synthetic
The bedding cloth is natural fibre. The fill is not, and it would be dishonest to leave that off this page. All five inserts are synthetic: the Duvet Insert is 100% polyester — micro-denier cluster fill in a microfibre shell — and the Pillow, Microgel Pillow, Body Pillow and Cushion inserts are microfibre.
We chose them over down deliberately: they hold loft, they wash at 30°C at home rather than going to a specialist cleaner, and there are no quills to work loose. That is a real trade, not a green one, and it belongs in the ledger below.
The 5% elastane
Most of our stretch sleepwear contains around 5% elastane. It is not biodegradable and it makes a garment harder to recycle at end of life. That is a real trade-off and it belongs on this page rather than buried on a label.
What it buys is recovery — the fabric returns to shape instead of bagging at the knees and elbows. A set worn for five years has a much smaller footprint than three sets worn for eighteen months each.
How it is made
Audited factories
The factories we work with are audited, and we keep those audits on file. We work with a small number of partners rather than spreading production thinly, because a short supplier list is the only realistic way for a business our size to know who is actually making its clothes.
Plastic-free packaging
Orders ship in recyclable, plastic-free packaging — no polybags around individual garments, no plastic filler. Gift packaging is recyclable too.
If anything arrives in packaging you cannot recycle at home, tell us: support@snoozyn.com. We would rather know.
Built to be kept
- A size range people can actually buy. Our women's sleepwear runs UK 6 to UK 28 in modal and cotton, and UK 6 to UK 22 in mulberry silk. Clothing that does not fit does not get worn, and unworn clothing is the worst outcome of all — see the size guide.
- Care guidance that extends life. A large share of a garment's lifetime energy use happens in your own machine, and heat is what breaks fibres. Wash at 30°C, dry gently, and skip fabric softener — it coats fibres, dulls colour and increases pilling. Our care guide has the detail per fabric.
- Buy two, rotate them. Two sets alternated last far longer than the same money spread across five, because each is washed less and recovers between wears.
- Repair before replace. A dropped button or a seam is a ten-minute fix, not a reason to bin a set.
What we have not done yet
A sustainability page that only lists wins is a marketing page. Here is the honest ledger:
- We do not yet hold third-party fabric certification. When we can evidence it, it will appear here with the certificate number — not before. We describe our cotton as cotton. Where a supplier describes a fibre as organic but cannot provide certification we can show you, we do not pass that description on.
- Cotton is thirsty however it is grown. That is true of ours, and no purchasing decision we make changes it.
- Elastane is not biodegradable. We use it because it makes garments last longer, which we believe is the better trade. It is still a trade.
- Our inserts are polyester. Every fill we sell is synthetic. It washes at home and it lasts, but it is a petrochemical fibre and we are not going to dress that up.
- Many of our cushion covers are blends or polyester. The cushion range is home décor, not bedding, and uses cotton, linen, hemp, ramie and viscose blends, and polyester — some covers are 100% polyester. Each cover’s composition is on its product page, and none of it is described as natural fibre.
- We do not run a take-back or recycling scheme. It is on the list.
If any of that changes, this page changes with it.
Questions worth asking any brand
- Where is the fibre from, and is the processing closed-loop?
- What is the full composition — not just the headline fibre?
- How long is this built to last, and what happens if it fails?
- Who made it, and how do you know?
Any brand that answers those four plainly is doing better than one with a green leaf icon and a paragraph about the planet. Ask us — support@snoozyn.com.
