Dedicated Sustainability
Sustainability in textiles is mostly claims. This journal is where we show the working instead.
These pieces trace where each fibre we use actually comes from: French flax grown along the Normandy coast, beech pulp spun into modal, long-staple cotton woven into the double-layer Cloud Cotton gauze, and mulberry silk reeled at 19 momme and above. We explain what thread count, GSM and momme really measure, why children's sleepwear should be pure cotton, and what stonewashing does to linen.
We also say what we cannot claim. We have audited factories and recyclable, plastic-free packaging. We do not hold third-party fabric certification, so you will not find one mentioned here — and where a fibre is synthetic, we say so.
From the Podium to the Pillowcase: What Elastane and Modal Actually Owe to Olympic Sport
Elastane has a documented Olympic history — Grenoble 1968 and the banned LZR Racer. Modal does not, and we are not going to pretend otherwise. What each fibre can honestly...
From the Podium to the Pillowcase: What Elastane and Modal Actually Owe to Olympic Sport
Elastane has a documented Olympic history — Grenoble 1968 and the banned LZR Racer. Modal does not, and we are not going to pretend otherwise. What each fibre can honestly...
Beech, Flax, Cotton and Mulberry: Where Everything We Make Comes From
Four raw materials, four completely different origin stories — a rain-fed coastal crop, a self-seeding forest, the thirstiest crop in agriculture, and a moth that only eats one leaf. What...
Beech, Flax, Cotton and Mulberry: Where Everything We Make Comes From
Four raw materials, four completely different origin stories — a rain-fed coastal crop, a self-seeding forest, the thirstiest crop in agriculture, and a moth that only eats one leaf. What...
Why Children's Sleepwear Should Be Pure Cotton
Why every children's set we make is cotton — what ten to twelve hours a night against the skin actually demands, what the word "organic" does and does not certify,...
Why Children's Sleepwear Should Be Pure Cotton
Why every children's set we make is cotton — what ten to twelve hours a night against the skin actually demands, what the word "organic" does and does not certify,...
From Beech Forest to Pyjama: How Modal Is Made
Modal starts as beech wood. How the pulp becomes fibre, why the words closed-loop matter more than the word plant-based, and the questions worth asking any brand that sells it.
From Beech Forest to Pyjama: How Modal Is Made
Modal starts as beech wood. How the pulp becomes fibre, why the words closed-loop matter more than the word plant-based, and the questions worth asking any brand that sells it.
Mulberry Silk: How It Is Actually Made, and Why 19 Momme Is the Floor
Mulberry silk starts with a tree, a moth and a leaf diet. How sericulture works, why the mulberry tree makes it a comparatively gentle crop, and why we do not...
Mulberry Silk: How It Is Actually Made, and Why 19 Momme Is the Floor
Mulberry silk starts with a tree, a moth and a leaf diet. How sericulture works, why the mulberry tree makes it a comparatively gentle crop, and why we do not...
What Makes Cloud Cotton Feel Like a Cloud: The Double-Layer Weave Explained
Cloud Cotton and Plain Cotton are both 200 thread count, both 100% cotton, and they feel nothing alike. The reason is the weave — here is what a double-layer construction...
What Makes Cloud Cotton Feel Like a Cloud: The Double-Layer Weave Explained
Cloud Cotton and Plain Cotton are both 200 thread count, both 100% cotton, and they feel nothing alike. The reason is the weave — here is what a double-layer construction...
